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Using virtual reality to warn others of the dangers of drink driving

There are many occasions where individuals could drink, then drive. These are unlimited. But in general, include:

  • Sports events
  • Hen and stag dos
  • Staff leaving parties
  • Graduations
  • Weddings 
  • Festivals

Although incredibly easy to jump into a vehicle after drinking. Many people do not consider the amount of alcohol they have consumed. Such a relaxed attitude can be very dangerous. As although someone may feel that after one pint of beer, they should be OK to drive. This is not necessarily true. Because there are several factors which affect how our body processes alcohol. Specifically, everyone is different. And factors such as height & weight affect how quickly alcohol is absorbed into our blood stream.

There is only one sure-fire way to make sure you are within the legal limit after drinking. And that is by using a breathalyser. Which is why DrinkAndDriveSafe stock a range of breathalysers. However, we believe that education regarding the dangers of drink driving, is an effective way to prevent it all together. One such way that this can be achieved is by using virtual reality videos. To simulate a crash induced by drink driving.

What can I expect from viewing a VR video of a drink driving crash?

One such experience has been crafted by alcohol maker Diageo. It displays a crash between three cars. Viewable via a 360 degree VR headset. A number of different people are featured.

It begins where the lady celebrating a career change, takes over one of the cars.

The video has been published through a number of platforms. Such as YouTube 360. In order to achieve widespread viewing, it is compatible with a number of VR headsets.

The simulation can be taken a step further. It can be combined with a D-Box chair. This ensures the viewer experiences some impact. By feeling vibration as the car becomes out of control.

The videos have been viewed by a number of critics. The development of the VR experience has prompted mixed feedback.

Cadd (The Campaign against Drinking and Driving) is an independent UK charity. Carole Whittingham works for Cadd. She agrees that the app is useful to show the risks. She feels that anything making people stop & think about the dangers of drink driving is good. However, she questions it’s effectiveness for a UK audience. And feels the VR experience ‘could have been furthered’.

Drink Driver Education Plus provides training & advice on drink driving. It believes that the video relied on ‘scare tactics’ to inform people.

Dr Lucia Valmaggia is head of the Virtual Reality Lab at Kings College London. She believes that VR is an effective way to create responses similar to those in real life. She believes that the video is immersive in 3D. This is also believed by Dr Ashley Conway. She is a psychologist who treats phobias using VR. She believes that emotions will be evoked more easily. Such as sweating, faster heart rate & more fearful feeling.

Overall, is VR an effective way to discourage people from drink driving?

As discussed, there are many opportunities where people might drive after drinking. Some people have a relaxed attitude to drinking. Not considering the impact of what they have consumed. Everyone processes alcohol at different speeds. The only way to determine if you are in the legal limit is by using a breathalyser. At DrinkAndDriveSafe, a number of breathalysers are stocked through our site. However, education about the effects of drink driving is vitally important. One particularly effective way to encourage safe driving is the use of VR videos. Such techniques have been evaluated by industry experts. And have promoted both positive & negative feedback.

Overall, experts agree that VR is an effective way to inform people about drink driving risks. And furthermore, help people experience some of the potential impacts. Which could evoke more emotion in people. Such as feeling fearful, faster heartbeat and sweating. In contrast, other critics have said that they question its effectiveness for a UK audience. And feel that not all aspects of VR have been effectively utilised. Moreover, some experts believe that the experience has heavily relied on ‘scare tactics’. In summary, it would appear that to an extent, VR can be effective for informing people of the dangers of drink driving. However, for it to be fully immersive, improvements can be made. e.g. tailoring it for a UK audience. And better utilising other facets of VR technology.

Are you a business that sells alcohol? Are you keen to encourage others to drive safely after drinking?

At DrinkAndDriveSafe, our philosophy is to encourage everyone to drink and drive safe. And we achieve this by working with organisations to help spread our message. Are you interested in becoming a provider? Click here to submit your e-mail address. We will be in touch as soon as possible. Alternatively, would you like to stock breathalysers for your customers? Click here to submit your e-mail address. We will be in touch ASAP.

 

Source: http://drinkanddrivesafe.co.uk